Introduction
Simplify Studio ("we," "our," or "us") is an AI-powered store builder for Shopify. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service, including through our website and any connected Shopify stores. By using Simplify Studio, you agree to the practices described here.
Information We Collect
We may collect the following categories of information:
- Account information: email address, name, and password (stored in hashed form) when you create an account.
- Shopify-related data: store URL, theme and product information, and other data you provide or that we access via Shopify APIs to build and manage your store.
- Usage and product data: how you use our AI features, templates, and tools so we can improve the service.
- Technical and device data: IP address, browser type, and similar data for security and analytics.
- Communications: when you contact us or subscribe to updates, we keep your contact details and message content as needed.
How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve Simplify Studio and our AI store-building features.
- Connect to and work with your Shopify store as you request.
- Authenticate you and manage your account.
- Send service-related and, where permitted, marketing communications.
- Analyze usage to improve our product and fix issues.
- Comply with law, enforce our terms, and protect our rights and security.
AI and Your Data
Our AI features process the content you provide (e.g., store copy, product info) to generate and suggest store designs and content. We use this data only to deliver and improve our service. We do not train general-purpose AI models on your store content for purposes unrelated to providing Simplify Studio to you.
Sharing and Disclosure
We may share your information with:
- Shopify: as needed to connect your store and perform actions you authorize.
- Service providers: hosting, analytics, email, and other vendors that help us run Simplify Studio under strict confidentiality and data-processing terms.
- Legal and safety: when required by law, or to protect our rights, users, or the public.
We do not sell your personal information.
Cookies and Similar Technologies
We use cookies and similar technologies for session management, preferences, security, and analytics. You can control cookies through your browser settings; some features may not work correctly if you disable essential cookies.
Data Retention and Security
We retain your information for as long as your account is active or as needed to provide the service, comply with law, and resolve disputes. We implement appropriate technical and organizational measures to protect your data; see our Security page for more detail.
Your Rights and Choices
Depending on where you live, you may have the right to access, correct, delete, or port your personal data, or to object to or restrict certain processing. You can update account details in your profile and contact us to exercise other rights. If we process your data on behalf of a data controller, you may need to contact them for some requests.
You may opt out of marketing emails via the link in those emails or by contacting us.
International Transfers
Your information may be processed in countries other than your own. We ensure appropriate safeguards (such as standard contractual clauses) where required by applicable law.
Children
Simplify Studio is not intended for users under 16. We do not knowingly collect personal information from children under 16; if we learn we have done so, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. Continued use of Simplify Studio after changes constitutes acceptance of the updated policy. For material changes, we may provide additional notice (e.g., by email or in-product).
Contact Us
For privacy-related questions or requests, contact us at the email or address provided on our website or in the app.